Magento is the most popular CMS for eCommerce. Apart from zillions of small and medium-sized eCommerce establishments, some of the world’s largest corporate brands rely on Magento in running their business operation. These include Samsung, Nike, Olympus, Lenovo, Nestle and others. The question is why businesses prefer to use Magento when Drupal and WordPress are there as options in eCommerce content management system?
With nearly 26% of the market under its control, Magento literally dominates the eCommerce domain. Success at this level never comes free. Here’re top ten factors that have contributed to the success for Magento.
Open-source resource
Magento Community Edition is free. You’re at your liberty to install, alter or use this Magento edition as per your wish. A Magento developer can also help you alter the deafult Magento codes and enhance your eCommerce website with more advanced features and functionality. Moreover, you can log into the Magento Connect marketplace to avail readymade plugins to improve features and functionality of your eCommerce store, says Magento developers at DubSEO.
Magento community support
As an open-source solution, Magento has a vast community of developers from all corners of the world. These people work on the eCommerce CMS every day to keep it safe, secure, fast, efficient and up to date. If you need any support for your Magento website, help will flow in readily to pull you out of the pit. Moreover, those community forums also provide an effective platform for Magento enthusiasts to share tips, knowledge and support. These forums readily welcome new queries and discussions to keep the interaction going.
Specifically for eCommerce
One of the greatest benefits of Magento is it is specifically designed for eCommerce. On the other hand, WordPress – which is another full-blown CMS at present times – isn’t particularly meant for eCommerce. This is the reason behind Magento outperforming combinations like WordPress and WooCommerce or Drupal and Drupal Commerce. Moreover, Magento comes packed with preloaded features and specs that are required to build an eCommerce website with basic functionality.
Scalability is high
Magento isn’t only ideal for small and startup eCommerce businesses that operate across a town or county but also for MNCs having global presence. Whatever eCommerce feature or enhancement your eCommerce website may require, you can count on Magento to never fail you on your requirements.
High-level performance
Magento-powered websites deliver high-level performance as far as page load speed, query processing and such other crucial parameters are concerned. As it is known, even delay of few hundred milliseconds in processing user request prevents ecommerce sites from converting visitors into customers. Magento offers a cutting-edge caching technique named Varnish and a range of latest DB optimisation techniques to smoothly cater to the intrinsic needs of eCommerce enterprises.
Smooth flexibility
Smooth flexibility of Magento in catering to the needs of businesses is another crucial reason behind its overwhelming popularity. Experts from a renowned Magento agency points out Magento has an open-source architecture, which allows to develop state-of-the-art user experiences across various types of access devices. You can also customise the backend workflows to cater to your unique business needs.
Create and manage multiple online stores from a single control panel
You can create multiple eCommerce storefronts covering different industrial domains using Magento and can handle them using a single control panel. Magento smoothly functions to provide you with updated records for your inventory, billing, CRM and other relevant busienss information from one admin dashboard.
Seamless integration
Magento offers seamless integration with multiple third-party services like payment gateways, shipment tracking, database applications and others. Apart from that, the ecommerce framework is integrated with Google Checkout, Google Analytics and Google Base.
SEO-friendly
Just like WordPress, Magento also offers a compact SEO-friendly CMS or content management system. This is one of the reasons why businesses use this particular eCommerce framework in developing their electronic storefronts, says a Magento developer based in London. The eCommerce framework readily offers SEO-friendly URLs, layered and logical navigation, sitemaps, meta tags, descriptions and many other crucial elements to boost search engine optimisation for your eCommerce store.
Extensive support for m-commerce
Presently, both Community and Enterprise editions of Magento eCommerce framework provide much improved mobile shopping experiences. This has been possible because of incorporating multiple HTML5 features. As a result, the parameters of mobile shopping experience are fast moving upward.
If you’re looking for skilled and experienced Magento developers to develop or upgrade your eCommerce store, feel free to contact us.
