How to Build a Live Video Streaming Website like Twitch.TV?
Gary Vaynerchuk, American entrepreneur and social media influencer, was one of the first to realize the potential of live streaming to build his brand on the internet. Over the years, marketers and brands are recognizing the power of unedited and interactive communication tools like live streaming.
82% of people surveyed prefer to watch a live stream than read a post on social media. (As per Livestream)
Why Live Streaming is good?
Video streaming is effective for product and services promotions, announcements, online classes, religious services, and live linear broadcasting. It affords you the opportunity to reach and interact with more people across the world.
- By engaging in real-time there is a higher potential to reach out to a wider audience potential.
- Repurpose live streams recorded in high-quality. Edit and re-use it for marketing and promotional campaigns.
- Live streaming is deceptively simple with the relevant video and audio equipment, an Internet connection, encoder, and streaming platform.
- 63.4% of consumers view videos through a mobile device as access to smartphones and the internet has boomed in this decade.
- By integrating promotional offers with a live-streamed event provide better sales for e-Commerce businesses.
Who does live video streaming target?
Millennials in the age group of 18 to 34 watch more than 63% of the live streams created. For the same reason, they are the primary targets of marketers.
How to stream live?
“67% of viewers say that the quality of the visual is the most important factor when watching a live stream.”
Here is our top recommendation of live streaming gear to get you started:
1. Recording Equipment
Video capture devices can be as simple as a webcam or even a 4K ultra-HD professional camera. Audio can be recorded with built-in camera microphones. But if you plan to stream outdoors, external microphones worn on the lapel or held just outside the camera frame are recommended.
2. Encoding Equipment
Most cameras available are designed to record and not to stream. Encoders convert the video format that is compatible with transmission over the web. It can be a hardware or software encoder depending on your requirements and budget.
3. Internet Connection
A reliable and fast internet connection is a must for smooth streams. Even though most LAN speeds are sufficient for live streaming, it is advisable to avoid attempting to stream while bandwidth is being used for other activities.
4. Live Streaming Video Host
Although SaaS platforms like Youtube are easier to use, building your own live streaming solution is beneficial in the long run in terms of cost-efficiency, flexibility, security and more.
With robust marketing tools and an option to stream over a cloud, scalability is an important feature for a streaming platform.
5. Generating an Embed Code
An embed code sets up your live stream for viewers to watch it on your website.
Once a live broadcast is scheduled from the live streaming host’s admin portal you will be redirected to the embed options.
What are the challenges to build a live streaming platform?
Retaining viewers on your live streaming platform can be tough if it is not smooth, reliable, and fast.
Using widely-accepted streaming protocols like RTMP and HLS ensures that your audience enjoys an incredible visual experience unaffected by bandwidth and latency.
If you are streaming to a global audience, it is important to partner with a CDN that is highly networked.
“We are changing the world with Technology.” – Bill Gates
By choosing a pre-built streaming platform with high CDN points and the right mix of streaming protocols using progressive web app technology, live streaming can be effective and convenient.
Platforms supporting multi screen playback, subtitles, per-title encoding and multiple formats contribute to enhancing the user experience. Interaction is key to a great user experience.
Integrating communication features like polls, chats and Q&A sessions can be an uphill task but generate high ROI because of higher engagement.
“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser
A streaming platform can help build a scalable live streaming service with end-to-end security to prevent unauthorized access and use.
How to generate revenue with live streaming?
Even though most platforms offer a pay-per-view model, monetizing a live streaming platform with ad-based plans and subscriptions have also earned impressive ROI. The ideal streaming platform would provide plans as follows.
- Transactional Video On Demand (TVOD) or Pay Per View (PPV)
- Subscription Video On Demand (SVOD)
- Advertisement-supported Video On Demand (AVOD)
White-label platforms provide a fully customizable base to start with. Instead of choosing standard plans, the platform-owner can create a customized monetization model to suit revenue strategies. Sponsorship advertising and accepting donations are also popular strategies.
How to build live video streaming platform?
Building a live streaming service by yourself requires a deep understanding of technological integrations.
It can be time-consuming and at times confusing too. However, if you partner with a streaming platform, an added advantage would be cost-efficiency and technology expertise.
Vplayed is a white-label platform with enterprise-grade scalability. It provides a fully customizable platform with dynamic features like direct video capture, transcoding, cloud hosting, live interaction and much more at a one-time license fees.
With social media integration, push notifications, metadata management and more the platform provides you a wide range of features to market your content.