Social media has now become the most important part of our lives. What impact does it have on businesses? Well, there are more than 3 billion people using social media platforms across the globe, can you reach these many people through any other way Newspaper? Not everyone reads.
Television ads? The number of people watching television has now gone very low. Social media is the only platform where you can easily reach a lot of people.
Businesses look at social media as an opportunity to grow more. If any business is not taking advantage of social media, they are losing a great opportunity to reach out to almost half of the world’s population.
There are tons of benefits of social media on businesses:
Connect with customers
Connecting with customers is much easier, you can provide them the information of the product you provide, you can clear their doubts about the product if they have any, discuss the mode of payment, deliver the product, receive the money, the customers can give the feedback of the product too. Those feedbacks, if positive will help your social media profile grow
Increase website traffic
You can share great content from your blog or website to your social media channels and attract people to visit your website
Lead generation is what helps the business grow and earn, social media through targeting the right audience generates leads that are even one percent interested in your business
No matter what you sell, social media can help you sell it. The more people enter the world of social media, the more sales tools evolve
Social ads are the cheapest form of promotion and help in the easy distribution of content. There are target options, that lets you select the audience you want to target for your business. This is the best and efficient way to make most of your budget.
Did you read some rumors about your business? Did someone blame your company for wrongdoing? You need to fix this issue in a very polite and personal manner
Someone praising your company? Make sure to thank them for their kind words. You can make or break your reputation on social media.
Increase brand awareness
With nearly half of the world’s populations using social media platforms, it is easier to make a brand name and make people more aware of your business on social media.
Everything has its positives and its negatives, social media too has some disadvantages along with its many advantages.
You have to deploy a substantial about of time to understand and learn the usage. It is only after you spend the time and effort to grow your profile, continuously posting and making sure you keep your audience engaged on your profile
A mistake made on social media is hard to rectify
Everything travels fast on social media if you made an error, a wrong statement or some confidential information. It is hard to reverse that on social media
Negative customer reviews are harmful
Not everyone will come to you directly to talk about some issue there are people who may try to harm your company’s reputation through firing on your company on social media, putting negative feedbacks, starting up rumors, complaining about your products. The more complaints you get, the more your brand will suffer.
Social media hugely affect business and has become a great plus point for a lot of businesses. Huge companies have started hiring digital marketing employees solely for growing their social media accounts, a lot of students saw the opportunity and have started making a career in digital marketing, the digital market has evolved a lot and will continue to do so